OUR WORK
We reveal the factors that limit women's choices and fulfilment and amplify their voices in order to drive real change and improve economic outcomes.
We do this in four ways:
NEWS AND PRESS
"Rosamund Pike" by David Alexander Elder is licensed under CC BY-ND 2.0
"Rosamund Pike" by David Alexander Elder is licensed under CC BY-ND 2.0
We surprised 8-year-old Illie, giving her the opportunity to meet her real-life superhero Brie Larson at the Captain Marvel Premiere in London.
Illie interviewed stars of the film on the red carpet, including Brie Larson, Jude Law, Gemma Chan and Samuel L Jackson. Our campaign exploded to become social and news currency, with the interview by Illie of Brie Larson being covered by The Independent, E-News, Good Morning America, Stylist, Huffington Post to name a few. Brie Larson shared the photo of herself and Illie on Instagram and commented ‘I did it for you, superstar’. The video received millions of views online across multiple channels.
Disrupt Your Feed was an 18-month research project between The Female Lead and Cambridge University psychologist Dr Terri Apter into the untapped potential of social media to enhance teen aspiration and promote positive mental health.
The Social Media Pledge was shared by over 150 influencers and reached 20 million users with 330 million impressions. The research was covered in the Sunday Express, Daily Mail, Telegraph and Psychology Today and many more! The research findings and insights are now shared with 18,000 schools and universities and are part of the Female Lead’s leadership programme.
The Female Lead, in partnership with Studiocanal, held a special panel and preview screening of Radioactive, in advance of its UK release. We were joined by Rosamund Pike who stars as scientist and two-time Nobel Prize winner Marie Curie and the director Marjane Satrapi for an exclusive panel discussion. Radioactive tells the story of Marie Curie and her legacies - her passionate relationships, scientific breakthroughs, and the consequences that followed for her and for the world.
In a special moment captured on zoom, Rosamund Pike surprised 8-year-old Summer, who dreams of curing cancer one day. Watch the full video here
Oprah Winfrey, Ava DuVernay, Storm Reid, Reese Witherspoon, Mindy Kaling. If we were to design our ideal line-up for a serious dose of female empowerment, chances are these women would be top of the list. Luckily for us, we were given front row seats to the real thing.
We were honoured to partner with Ava DuVernay and Disney UK to promote our mutual values and to help A Wrinkle in Time enrapture new audiences. Students from The Female Lead’s schools network were also invited to meet the cast, attend the special panel discussion and to watch the movie.
The Female Lead would recommend this film to all who need a dose of female inspiration and for a much-needed bit of goodness in today’s world.
